Apple Delays Launch of New iPhone Amid Global Memory Crisis

Apple is adjusting its strategy for launching new smartphones, opting to delay the release of its budget model from the upcoming generation while prioritizing high-end devices. This shift comes in light of a global crisis affecting random access memory (RAM), which has impacted various tech sectors and led to significant cost increases.

Focus on Premium and Foldable Phones

According to media reports, Apple plans to limit its upcoming launches to the higher-end categories, specifically the Pro and Pro Max versions, as well as the anticipated foldable phone. This strategy reflects the company's intention to capitalize on the growing demand for advanced models, amidst a decline in interest for budget versions from previous generations.

Strong Demand and Record Profits

Economic reports indicate that demand for Pro category iPhones has surged compared to previous years, contributing to record profits for the company and bolstering its global active device base. This robust performance has encouraged Apple to increase its investments in high-end smartphones, viewed as the primary revenue driver.

Impact of Memory Costs on Future Models

While current models have not been directly impacted by rising memory prices and supply shortages, the next generation is expected to bear the brunt of this crisis. The company has confirmed its intention to absorb the additional costs without raising phone prices, which may affect its profits in the upcoming phase, alongside potential changes in U.S. trade and tax policies.