Recall of Thousands of 'M&M's' in the U.S. Due to Allergen Labeling Error

U.S. authorities have issued a recall for over 6,000 bags of 'M&M's' following the discovery of a labeling error that poses a risk to individuals with food allergies.

The decision was made after it was found that the packaging lacked clear allergen warnings.

The U.S. Food and Drug Administration (FDA) stated that Beacon Promotions repackaged the candy without indicating the presence of allergenic ingredients, including milk, soy, and peanuts.

Details of the Recall

The recall affects 1.3-ounce bags of 'M&M's' in both peanut and classic varieties, specifically produced for promotional use and not intended for retail sale.
These products were distributed across approximately 20 U.S. states, including California, Texas, Florida, and New York.

Identifying Affected Products

The affected peanut 'M&M's' can be identified by a label stating "Setze dein Zeichen" along with the batch number M1823200 and a best-by date of April 30, 2026.
The classic variety appears in promotional packaging featuring logos from companies and institutions such as Subaru, Adobe, Xfinity, and Morgan Stanley, along with specific batch numbers listed in the official recall announcement.

Health Risk Classification

The company initiated the recall on January 26, while the FDA classified the product on February 4 as category two, indicating that it could cause temporary or treatable health symptoms, with a limited likelihood of severe complications.

Potential Life-Threatening Symptoms

Health officials warned that consuming these candies could lead to serious allergic reactions, such as rashes, swelling, and breathing difficulties, which could escalate to life-threatening anaphylactic shock within minutes, particularly for those with allergies to peanuts, milk, or soy.

Recommendations for Disposal

Authorities advised individuals with these allergies not to consume the candies and to dispose of them immediately if they possess any.
Beacon Promotions, based in Minnesota, specializes in creating promotional materials featuring corporate logos, and among the recipients of these packages were major companies and U.S. universities.