EU Investigates TikTok Over Potential Violations of Digital Laws Related to User Addiction

The European Commission has revealed findings from a preliminary investigation indicating that TikTok's design elements might breach digital regulations within the European Union. These features are believed to foster addictive behaviors, particularly among children and teenagers.

Concerns Over Youth Digital Well-Being

Vera Jourova, Vice President of the European Commission, highlighted the detrimental effects of excessive social media use on the mental health of young users. She underscored the necessity of enforcing EU laws to safeguard online users, emphasizing that protecting children is a top priority for the Union.

Examination of Specific Features

The investigation scrutinized various features that may lead to prolonged app usage, including infinite scrolling, video autoplay, pop-up notifications, and personalized recommendations based on user behavior analysis.

Heightened Regulatory Oversight of Tech Companies

This inquiry occurs as the European Union intensifies its regulatory scrutiny of major technology firms, aiming to ensure compliance with data protection laws and enhance user safety, particularly for younger demographics.

The final outcomes of the investigation will determine whether TikTok will face regulatory actions or potential penalties across EU member states.