Luxury Content Creators Thrive in 2025: Insights from TikTok and Beyond

In 2025, social media platforms witnessed an unprecedented surge in luxury content, dubbed "RichTok," where creators showcase their opulent lifestyles featuring expensive cars, jewelry, and handbags to millions of followers globally.

A report from E! News highlighted that several influencers have launched their own businesses to capitalize on their fame, including Mikayla with her "Point of View Beauty" brand and Jacqueline with her eponymous cosmetics line.

**Profits from Live Streams and Sponsored Posts**

Numerous influencers have earned significant amounts through live streaming on TikTok. For instance, Jeffree Star, who has owned his brand since 2014, reportedly makes around $50,000 per live stream, whether from product sales or financial gifts from fans.

In the "Cancelled" podcast, Star mentioned, "Sometimes, I don't sell anything; I'm just sitting in my kitchen in pajamas answering followers' questions, and I make $50,000."

Influencers also command large fees for sponsored posts on Instagram, with Alex Earl reportedly earning $450,000 per story, according to marketing agency Vicky Segar.

**Millions Earned via OnlyFans**

The platform OnlyFans has emerged as a significant revenue source, with activist Lily Phillips earning millions. Content creator Sophie Ryan amassed over $43 million in just one year. Even newer influencers are seeing substantial profits; Ariana Berman earns $1,000 per sponsored post on TikTok and plans to expand after relocating to New York. Jimmy Donaldson, known as "Mr. Beast," became a billionaire on paper in February 2025 but has reinvested most of his earnings.

**Content Creators Amass Wealth through YouTube and Other Avenues**

JoJo Siwa has been earning six figures monthly on YouTube since she was 13, posting up to 300 times a day on Snapchat. Chris Olsen has built a seven-figure fortune through his TikTok content. Deepthi Vempati and Natalie Lee from "Love Is Blind" each earned $500,000 in under two years. Julia ASMR generates approximately $56,400 annually from older YouTube video ads, totaling over $610,000 in 14 years.