Al Shami Enters Gaming World with PUBG Mobile Collaboration

Syrian singer Al Shami has made a significant move in his artistic career by officially entering the digital gaming industry through a collaboration with PUBG Mobile. This partnership makes him the first Arab artist to be featured as a character in the game, showcasing his growing appeal among young audiences and digital gaming enthusiasts.

Details of the Collaboration

Al Shami announced that the in-game character will allow PUBG Mobile fans to interact with him directly within the digital environment, marking an unprecedented blend of music and digital culture.

He shared the announcement on his official Instagram account, posting photos from a photoshoot with the PUBG Mobile team and expressing excitement with the comment: "As promised, PUBG," hinting at the upcoming launch of the collaboration.

Origin of the Idea

The collaboration idea originated during a spontaneous Instagram live session where Al Shami played PUBG Mobile. The significant audience engagement during the stream caught the attention of the global company, leading to official communication and the signing of the partnership.

In an Instagram Story, Al Shami wrote:

"The excitement reached the company within minutes, and they began to contact me... it seems there is a collaboration with PUBG Global... I love and appreciate you all, let’s see what happens."

Ongoing Audience Engagement

Additionally, Al Shami recently held a major concert in Cairo, where he expressed gratitude to his Egyptian audience, stating:

"A big shoutout to my fans in Egypt... may this year be filled with blessings for all of us... and what’s coming will be even better, God willing."