The Rise of Luxury Content Creators: How Influencers Made Millions in 2025

In 2025, social media witnessed an unprecedented surge in luxury content, termed "RichTok," where creators showcased their affluent lifestyles, featuring high-end cars, jewelry, and designer handbags to millions of followers globally.

A report from E! News highlighted that several influencers have launched their own businesses to capitalize on their fame, such as Mikayla with "Point of View Beauty" and Jacqueline with her cosmetics line.

**Earnings from Livestreams and Sponsored Posts**

Influencers achieved remarkable earnings from TikTok livestreams. Jeffree Star, who has operated his brand since 2014, reportedly earns around $50,000 per livestream, whether through product sales or monetary gifts from fans. In the podcast "Cancelled," Star remarked, "Sometimes I sell nothing; I just sit in my kitchen in pajamas answering follower questions and make $50,000."

Influencers also earn substantial sums from sponsored posts on Instagram. For instance, Alex Earl reportedly earns $450,000 per story, according to the marketing agency Vicky Sigar.

**Millions Earned via OnlyFans**

The platform OnlyFans has emerged as a significant revenue source: Activist Lily Phillips has earned millions, while creator Sophie Ryan amassed over $43 million in just one year. Even emerging influencers are seeing impressive earnings; Ariana Berman makes $1,000 per sponsored TikTok post and plans to expand after relocating to New York. Jimmy Donaldson, known as "Mr. Beast," was declared a billionaire on paper in February 2025 but reinvests much of his wealth.

**Content Creators Amassing Wealth on YouTube and Other Platforms**

JoJo Siwa has earned six figures monthly on YouTube since she was 13, posting up to 300 times daily on Snapchat. Chris Olsen has surpassed seven-figure earnings thanks to his TikTok content. Dipti Vempati and Natalie Lee from "Love Is Blind" each earned $500,000 in under two years. Julia ASMR generates approximately $56,400 annually from ad revenue on older YouTube videos, totaling over $610,000 in 14 years.