Apple Delays Launch of New iPhone Amid Memory Crisis

Apple is altering its launch strategy for new smartphones, postponing the release of the budget version of its next-generation iPhone to concentrate on premium models. This decision comes amid a global crisis affecting Random-Access Memory (RAM), which has led to significant cost increases across various technology sectors.

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Focus on Premium Models and Foldable Phones

Reports indicate that Apple plans to limit future releases to higher-priced categories, emphasizing the Pro and Pro Max versions, along with an anticipated foldable phone. This strategy reflects the company's intent to capitalize on the growing demand for advanced models, while interest in budget versions from previous generations has waned.

Strong Demand and Record Profits

Financial reports show a marked increase in demand for Pro-category iPhones compared to previous years, contributing to record profits for the company and strengthening its global active device base. This robust performance has encouraged Apple to increase investments in premium models, as they are the primary revenue drivers.

Impact of RAM Shortage and Future Implications

While current models are not directly impacted by rising memory prices and supply shortages, the next generation is expected to bear the brunt of this crisis. The company has confirmed its intention to absorb additional costs without raising phone prices, which could affect profits in the upcoming phase, alongside shifts in U.S. trade and tax policies.