Apple Delays Budget iPhone Launch Amid Memory Crisis

Apple is revising its strategy for new phone launches by postponing the budget version of its next-generation iPhone, opting to concentrate on its flagship models. This change is prompted by a global crisis in random access memory (RAM), which has impacted various technology sectors and led to increased costs.

Focus on Premium and Foldable Models

Reports indicate that Apple plans to limit its upcoming launches to higher-priced models, particularly the Pro and Pro Max variants, along with a highly anticipated foldable phone. This shift reflects the company's aim to leverage the growing interest in premium devices, as demand for budget models has diminished compared to previous releases.

Strong Demand and Record Earnings

Economic analyses show that interest in iPhone Pro models has surged, contributing to record earnings for Apple and expanding its global active device base. This robust performance has prompted Apple to increase its investment in flagship devices, which are now the primary source of revenue for the company.

Impact of Memory Crisis on Future Models

While current iPhone releases have not been significantly affected by rising memory prices and supply chain issues, the next generation is expected to encounter greater challenges due to this crisis. Apple has stated its intention to absorb the increased costs without passing them on to consumers, though this may affect its profit margins in the future, particularly in light of changes in U.S. trade and tax policies.