Luxury Content Creators Thrive in 2025: The Rise of 'RichTok'
December 30, 2025462 VistasTiempo de lectura: 2 minutos
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In 2025, social media platforms witnessed an unprecedented surge in luxury content, termed "RichTok," where creators showcase their lavish lifestyles, featuring expensive cars, jewelry, and handbags to millions of followers worldwide.
A report from E! News highlighted that several influencers have launched their own businesses to capitalize on their fame. For instance, Mikayla founded "Point of View Beauty," while Jacqueline introduced her eponymous cosmetics line.
**Profits from Live Streams and Sponsored Posts**
Many influencers have generated substantial income through live streams on TikTok. Jeffree Star, who has owned his brand since 2014, reportedly earns around $50,000 per live stream, whether from product sales or monetary gifts from fans. In the podcast "Cancelled," Star remarked, "Sometimes I don't sell anything; I just sit in my kitchen in pajamas and answer followers' questions, and I make $50,000."
Influencers also earn significant amounts from sponsored posts on Instagram. Alex Earl, for example, charges approximately $450,000 per story, according to marketing agency "Vicky Segar."
**Millions Earned via OnlyFans**
The platform OnlyFans has emerged as a major revenue source. Activist Lily Phillips has made millions, while content creator Sophie Ryan amassed over $43 million in just one year. Even young and emerging influencers are seeing considerable earnings; Ariana Berman earns $1,000 per sponsored post on TikTok and plans to expand after relocating to New York. Jimmy Donaldson, known as "Mr. Beast," became a paper billionaire in February 2025 but reinvested most of his wealth.
**Content Creators Amassing Wealth on YouTube and Other Platforms**
JoJo Siwa has been earning six figures monthly on YouTube since she was 13, posting up to 300 times daily on Snapchat. Chris Olsen has surpassed seven figures thanks to his TikTok content. Deepthi Vempati and Natalie Lee from "Love Is Blind" each earned $500,000 in under two years. Julia ASMR generates about $56,400 annually from ads on older YouTube videos, accumulating over $610,000 in 14 years.
