Macau's Grand Emperor Hotel Sells Golden Floor for $13 Million Amid Rising Gold Prices

The Grand Emperor Hotel in Macau has made a notable decision to sell its distinctive golden floor, which is adorned with real gold bars, for around $13 million. This move is intended to take advantage of the recent increase in gold prices.

Opened in 2006, the luxury hotel featured a "golden corridor" in its main lobby, showcasing dozens of gold bars, each weighing one kilogram. The hotel stated in an official announcement that the corridor was designed to create a "luxurious and impressive atmosphere," but current market conditions have made gold a more lucrative investment than mere decoration.

Emperor Entertainment Hotel Limited, the hotel's parent company, explained that the decision to remove the gold bars is part of a broader renovation and development plan for the hotel’s facilities, as the area containing the gold no longer aligns with the hotel’s future vision.

The company confirmed that the sale of 79 kilograms of gold for approximately $12.8 million will strengthen its financial position and enable investment in new opportunities.

It is noteworthy that the hotel ceased its gambling operations in October 2025, following stricter regulations imposed by Macau authorities, which align with Beijing's directives to diversify the city's economy. Macau remains the only place in China where gambling is permitted and was projected to lead the world in gaming revenue in 2025.

This decision illustrates how tangible luxury can be transformed into a successful financial investment amid global market fluctuations.