Syrian Artist Al-Shami Partners with PUBG Mobile as First Arab Character

The Syrian singer Al-Shami has officially entered the digital gaming arena through a collaboration with PUBG Mobile. This partnership makes him the first Arab artist to be represented as a character in the game, highlighting his increasing appeal among youth and gaming enthusiasts.

Collaboration Details

In this collaboration, players will have the opportunity to engage with Al-Shami's character directly within the game, showcasing a unique blend of music and digital culture.

Accompanying the announcement, Al-Shami shared photos from a session with the PUBG Mobile team on his official Instagram account, expressing excitement with the comment: "As we promised PUBG," alluding to the upcoming launch of the collaboration.

Origin of the Idea

The collaboration originated during a live Instagram broadcast where Al-Shami was playing PUBG Mobile. The significant audience engagement during the stream caught the attention of the game developers, leading to the partnership.

In his Instagram story, Al-Shami noted:

"The buzz reached the company within minutes, and they started contacting me… It looks like there’s a collaboration with PUBG Global… I appreciate your support, and I’m excited to see what happens next."

Ongoing Audience Engagement

Simultaneously, Al-Shami performed at a large concert in Cairo, where he expressed his gratitude to the Egyptian audience, stating:

"A big salute to my audience in Egypt… May this year be a good one for all of us… and the coming days will be even better, God willing."